Overview
Yet, it is also a constantly changing industry moulded by shifting consumer preferences and perceptions and changing regulatory requirements.
Technological innovations, such as the rise of viral marketing, influencer marketing, artificial intelligence development and consumer data harvesting, are also changing the retail landscape.
Understanding Brands
Our luxury, fashion and retail team understands brands. It knows how branding, consumer perception and the use of technology can make or break businesses.
We are uniquely positioned to guide our clients through this complex landscape and find practical solutions for both the macroeconomic issues and everyday problems our clients encounter.
Our Services
Haldanes offers a comprehensive range of services to meet client needs including:
- Corporate structure and re-structuring.
- Global intellectual property portfolio management.
- Intellectual property issues, such as agreements with employees/designers.
- Taxation advice, including on transfer pricing issues.
- Advertising and marketing issues.
- Digital marketing issues.
- Data privacy issues, such as European Union General Data Protection Regulation (GDPR) compliance.
- Manpower and employment issues, including remuneration, dismissal, application for immigration visa.
- Real estate portfolio management.
- Civil and criminal intellectual property enforcement, including customs raids and seizure, obtaining civil injunctions against infringers.
- International product supply chain, import and export issues.
- Dispute with suppliers, wholesalers, retailers and licensees.
- Customer protection, product liability issues.
- Drafting commercial agreements such as joint venture agreements, licence agreements, franchise agreements.
- Competition law.
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- Representative Experience
- Acted as global counsel for a prominent international lifestyle and fashion brand. Our services included advising the client on strategic acquisitions of new designer brands and handling disputes on their behalf., ensuring our client’s brand remained protected.
- Acted as global intellectual property counsel for multiple prominent jewellery brands. Our role involved providing comprehensive guidance on intellectual property matters, and ensuring that our clients’ trademarks and designs were protected.
- Acted as external dispute resolution counsel for a distinguished luxury department store brand. Our expertise allowed us to effectively represent our client in their dispute with various parties, including product suppliers and brand partners.
- Advised a Swiss luxury watch manufacturer in a dispute with their former distributor in the Asia-Pacific region. Our expertise in dispute resolution and in-depth understanding of the luxury watch industry allowed us to achieve a favourable resolution and protect their brand reputation.
- Provided expert guidance to a jewellery brand on franchising structure and model. Our comprehensive knowledge of franchising laws and our understanding of the jewellery industry allowed us to craft a sound franchising structure that protected our client’s interests and facilitated their expansion.
- Represented a prestigious luxury automobile brand in court proceedings against imitator brands in Hong Kong. Through our legal representation, we defended our client’s intellectual property rights and have maintained the exclusivity and reputation of their brand.
- Advised a well-known hair stylist in structuring and establishing a new salon franchise. We also assisted client in securing agreements with a famous luxury resort group.
- Represented a prominent Hong Kong-based jewellery brand in negotiating and drafting investment documents with a leading private equity fund.
- Advised a fashion company seeking an investment from a leading private equity firm.
- Acted as regional legal advisor to a global Italian fashion house, managing its Asia-Pacific affairs such as licensing agreements and disputes with its licensees across key markets in the region.
